Trademark Prosecution

Trademark prosecution is the legal process of applying for and securing a trademark registration with the United States Patent and Trademark Office (USPTO). Unlike litigation, which involves disputes over trademark rights, prosecution refers to the application, examination, and response process that determines whether a mark can be federally registered.

At Kinhal Law PLLC, we assist businesses through every step of trademark prosecution, from filing a strong application to overcoming legal challenges posed by the USPTO. Whether you’re a startup launching a new brand or an established company expanding your trademark portfolio, understanding the trademark prosecution process is key to protecting your brand.

What Is Trademark Prosecution?

Trademark prosecution refers to the legal steps involved in obtaining a trademark registration. The process includes:

  • Conducting a trademark search to ensure the mark is available.
  • Filing a trademark application with the USPTO.
  • Responding to USPTO Office Actions if the application faces challenges.
  • Navigating potential opposition proceedings from third parties.


Successful trademark prosecution grants businesses exclusive rights to their brand name, logo, or slogan, helping them prevent competitors from using confusingly similar marks.

Steps in the Trademark Prosecution Process

1. Preliminary Trademark Search and Clearance

Before filing an application, it’s crucial to research existing trademarks to ensure your mark is unique and not already in use. A comprehensive trademark search helps:

  • Avoid conflicts with existing trademarks.
  • Increase the chances of USPTO approval.
  • Reduce the risk of opposition or litigation down the road.

While businesses can conduct basic searches using the USPTO’s Trademark Search Tool , a more thorough search—including state trademarks, common law marks, and domain names—is recommended. At Kinhal Law PLLC, we perform in-depth trademark clearance searches to identify potential risks before filing.

 

2. Filing a Trademark Application

Once the mark is cleared, the next step is filing a trademark application with the USPTO. Applicants must decide between:

  • Use-Based Applications (“Actual Use”) – If the mark is already in use in commerce.
  • Intent-to-Use Applications – If the mark is not yet in use but there is a bona fide intention to use it in the near future.

The application must include:

  • The owner’s information (individual or business entity).
  • A clear representation of the trademark (word mark, logo, or slogan).
  • A description of goods/services associated with the mark.
  • A specimen (if the mark is already in use) showing real-world use.
  • A filing fee, which varies based on the number of classes of goods/services.

After submission, the USPTO assigns an examining attorney to review the application.

 

3. Examination by the USPTO

The USPTO reviewing attorney examines the application to determine if the mark meets legal requirements for registration. With the current backlog at the USPTO, this review typically takes about one year from the filing date.

The examining attorney checks for:

  • Conflicts with existing registered trademarks.
  • Whether the mark is generic or descriptive.
  • Proper classification of goods and services.
  • Any procedural issues that need correction.

If no issues arise, the application moves forward. If there are problems, the USPTO issues an Office Action, requiring a response from the applicant.

 

4. Responding to Trademark Office Actions

If an Office Action is issued, the applicant must respond within three months (or request an extension for an additional three months).

Common Office Action issues include:

  • Likelihood of Confusion Refusals – If the USPTO finds a similar existing mark.
  • Descriptiveness Refusals – If the mark merely describes the product/service.
  • Specimen Issues – If the proof of use does not meet USPTO requirements.
  • Technical Errors – Such as incorrect ownership details or classification.

At Kinhal Law PLLC, we handle Office Action responses strategically, crafting strong legal arguments and submitting evidence to overcome refusals.

 

5. Publication for Opposition

If the application passes examination, the USPTO publishes the trademark in the Official Gazette, a weekly online publication. This allows third parties 30 days to oppose the registration if they believe the mark infringes on their existing rights.

If no opposition is filed, the application moves forward towards registration. If an opposition is filed, the case is heard before the Trademark Trial and Appeal Board (TTAB), where both parties present their arguments.

 

6. Trademark Registration

If no opposition is filed (or the opposition is unsuccessful), the trademark moves to the registration phase:

  • For “Use-Based” Applications – The USPTO registers the mark and issues a Certificate of Registration.
  • For “Intent-to-Use” Applications – The USPTO issues a Notice of Allowance, requiring the applicant to file a Statement of Use within six months (extendable up to three years).

Once registered, the trademark is legally protected nationwide, giving the owner exclusive rights to use the mark in commerce.

Challenges in Trademark Prosecution

Trademark prosecution can involve several hurdles, including:

  • USPTO rejections based on existing marks.
  • Opposition from competitors.
  • Legal arguments to overcome refusals.

At Kinhal Law PLLC, we anticipate and address these challenges, increasing the likelihood of successful registration.

Why Trademark Prosecution Matters

Federal trademark registration provides:

  • Legal protection against infringement.
  • A nationwide presumption of ownership.
  • The ability to enforce trademark rights in court.
  • Stronger brand recognition and credibility.

A well-executed trademark prosecution strategy ensures your brand remains protected, allowing you to focus on business growth without legal uncertainties.

How Kinhal Law PLLC Can Help

Navigating trademark prosecution requires attention to detail and strategic planning. At Kinhal Law PLLC, we provide:

  • Comprehensive trademark searches to identify risks before filing.
  • Expertly drafted applications to minimize delays and refusals.
  • Strong legal responses to Office Actions and refusals.
  • Representation in TTAB proceedings if oppositions arise.
  • Ongoing trademark monitoring and maintenance to protect your rights.

If you’re considering filing a trademark application or need help overcoming USPTO challenges, contact Kinhal Law PLLC today. Visit www.kinhallaw.com for more information.